Saturday, 7 December 2013

Nestle Packaging - final project

Brand: Fruit Chocolate
Concept: Chocolate mixed with natural tropical fruit flavor.
The "batik" pattern on the packaging is to represent Malaysian culture since the product is localized and mixed with tropical fruits.
There are 4 flavors in this product: Coconut, Guava, Durian, and Papaya.
These flavors are all tropical fruit flavors, which is mostly only available in Asian country, one of these country is Malaysia.

Standee: the standee contains 8 packs of the product, divided by 4 packs on the left and 4 packs on the right.

Final products:






The first packaging of localized Kit-Kat (rejected)